Over the last couple of years, I’ve seen the proliferation of marketing and customer acquisition “methodologies” multiply, fragment and confuse. One of the reasons for this was the success that HubSpot had with their focus on Inbound Marketing and the methodology they created to define it. Since that time, it’s become part of the standard SaaS/tech playbook to create a new methodology to frame the product a company is attempting to sell. I’ve even seen some very successful executives and...
