There’s a lot of talk about the death of email as a marketing or sales tool. Everywhere I go, I hear people talking about how no one reads emails anymore, that there’s too much noise and that marketers/salespeople must give it up and find other tactics to succeed. From my perspective, however, I think the death of email is much like the announcement of Mark Twain’s death...greatly exaggerated. Email is still a very important tool in the demand generation toolkit. While it is true that email...
