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The Demand Creator Blog

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3 Go-to Emails I Use to Advance B2B Sales Opportunities

December has always been a fascinating month for me. Filled with the anticipation of what the next year will bring as well as contemplation of what the last year has been. It also includes the chaos of preparing for the holidays, seeing friends and relatives and working to finish things up so you have a clean start after the new year. For me, the last month has been very intense as we’ve been working (hard) to close outstanding business, and to move opportunities along so they’re in a strong...

6 Ways B2B Demand Generation Teams Can Start 2017 Strong

WOW! We are less than two weeks away from 2017. It’s hard to believe that another full year has...

How to Assess the Effectiveness of Your Sales & Marketing Content

Sales and marketing organizations create a tremendous amount of content, virtually everyday. In...

5 Elements of an Effective B2B Social Media Strategy

I think we can all agree that social media is a key piece of the inbound marketing puzzle. Without...

5 Reasons B2B Salespeople Fail to Use CRM Effectively

It amazes me how often the topic of CRM adoption is raised. I remember when I first got involved in...

4 Ways to Inspire B2B User-Generated Content

We recently returned from a family vacation in Orlando, Florida. Like everyone else who goes on...

3 Criteria to Assess the Effectiveness of Your Sales Process

I was talking with a prospect a few weeks ago about his (lack of) sales process. He took exception...

[Video] What You Need To Know When Launching or Revising Your Growth Playbook

A few weeks ago I shared an article here on the Six Stages of a Successful Growth Strategy. The...

5 Components of a B2B Blog Post That Converts

Anyone can blog. The concept really isn’t difficult to grasp and all of the evidence supports the...

Happy Thanksgiving - Enjoy

It's that time of year again. Have a great Thanksgiving and make sure you take some time to...