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The Demand Creator Blog

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5 Elements of an Effective B2B Social Media Strategy

I think we can all agree that social media is a key piece of the inbound marketing puzzle. Without it, it is very difficult to promote the content you’re creating for your target audience. But for small marketing teams or even teams of one, is it possible to create and manage a social media strategy that gets results? In reality, who really has time to “listen” and respond every day? Like everything else, you get out what you put in, right? Yes. Managing social media can be a huge challenge for...

5 Reasons B2B Salespeople Fail to Use CRM Effectively

It amazes me how often the topic of CRM adoption is raised. I remember when I first got involved in...

4 Ways to Inspire B2B User-Generated Content

We recently returned from a family vacation in Orlando, Florida. Like everyone else who goes on...

3 Criteria to Assess the Effectiveness of Your Sales Process

I was talking with a prospect a few weeks ago about his (lack of) sales process. He took exception...

[Video] What You Need To Know When Launching or Revising Your Growth Playbook

A few weeks ago I shared an article here on the Six Stages of a Successful Growth Strategy. The...

5 Components of a B2B Blog Post That Converts

Anyone can blog. The concept really isn’t difficult to grasp and all of the evidence supports the...

Happy Thanksgiving - Enjoy

It's that time of year again. Have a great Thanksgiving and make sure you take some time to...

5 Key Takeaways from Inbound 2016

Another year, another Inbound conference. This year’s gathering of inbound marketers and...

5 Reasons for B2B Marketers to be Thankful

Thanksgiving is next week. It brings a day of food, family, football and friends. It also is a time...

The Traditional Revenue Growth Playbook is Broken

If you’re a reader of this blog I’m going to assume that revenue growth is important to your...