This book review originally appeared in Baltimore, Washington and Philadelphia SmartCEO Magazine. I’m often asked what I believe is the most important trait to succeed in sales or business. Anyone who knows me knows my answer – business acumen. Today, more than ever, those individuals who possess business acumen have a tremendous advantage over those that don’t. This is especially true in sales. It’s funny (sad really), but if you were Rip Van Winkle having just awakened from a 50-year sleep,...
