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The Demand Creator Blog

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The Most Important Thing To Remember When Hiring Salespeople

If your sales plans call on you to get a quality salesperson it is critical that you remember: When recruiting salespeople your are COMPETING with every other sales opportunity out there. Recruiting salespeople is harder that selling your product or service. It's an interesting riddle. First, there are a finite number of great salespeople. Second, there's a finite number of great companies. You'd think it would be easy enough to match the two - the problem is that it is not, actually it's quite...

Mediocrity Sucks

For the first time in, umm, well, since I can remember, I completely unplugged for more than one...

Ignore The News

The best advice I ever got as a financial advisor was that there is an important distinction for...

What We Need Is Confidence

I'm not going to lie to you. The last 10 days have been bad. Whether the S&P's downgrade of the US...

Walk, Don't Run

A good friend of mine is a cardiologist. One of my favorites stories that he shares with me is how...

There Is No Quick Fix

I remember years ago a friend of mine was having money trouble. He was talking to a financial...

Making August Productive

It feels like yesterday when I was saying goodbye to 2010 and hello 2011. In the blink of an eye,...

Why Marketing Doesn't Work

John Wanamaker famously said, "I know half the money I spend on advertising is wasted, but I can...

Simplicity Leads to Amazing Results

This book review originally appeared in Baltimore, Washington and Philadelphia SmartCEO Magazine...

The Sales Focal Point

When determining the focal point of your sales efforts, you must understand two characteristics in...