I understand the temptation to lie. If you're a small company, you want people to think your big. If you don't have experience, you want people to thing you do. If your big and bureaucratic you want people to think you're quick and responsive. Okay, let's not call it lying. Let's call it stretching the truth when positioning our company or selling proposition. Whatever you call it, I encourage you not to do it. You create three critical problems when you do this:
