As a result of a very successful first quarter, I'm in the midst of working with several new clients on their go-to-market strategy. A central portion of our process The INTELLIGENT GROWTH Blueprint is the development of an effective market message. Every time I go through this exercise with companies, I'm reminded why so few companies - I'd say somewhere around 5 - 10% - have an effective message. The mistake that 90% of companies make is that they think that a message is merely the words you...
