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The Demand Creator Blog

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Can You Be Indispensable?

My post on Wednesday focused in on the importance of understanding your customer’s business model to develop a selling proposition that can make you indispensable.

The Most Important Thing to Know in Sales

Anyone who has heard me speak knows that I believe business acumen is the most important capability...

Remarkable

One of my favorite rules from John Moore at Brand Autopsy is his Law of Remarkability. Simple, if...

The Cause For Success

I've always said that I'd rather be lucky than good. Of course, what I'd really like to be is both...

Why I Don't Speak For Free

I’m often asked to waive my speaking fee, and I refuse to do it virtually every time. The...

A Letter From Your Customer

Jill Konrath just released her newest book SNAP Selling: Speed Up Sales and Win More Business with...

Roadmap to Success

This book review originally appeared in Baltimore and Washington SmartCEO Magazine June 2010 issue.

Differentiation Is Not Enough

Let's be honest. While you may provide your customers with the "best" option, the reality is that...

Are You Excited?!

On the advice of a client, I've started reading Peter Schutz's The Driving Force: Getting...

Getting Past Awkward

Interlock the fingers of your two hands together. Look down to see which fingers are on top – your...