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The Demand Creator Blog

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Performance (15)

Selling Mistakes In A Recession

Last week, I was sent a query from a reporter doing a story on the mistakes salespeople make during a recession and how selling is different in a recession. As I wrote my answers to her questions (and knowing that at best an excerpt would be used), I though I'd share my full answers. I hope they help as you guide your sales efforts. Questions are in italics.

Reigniting Your Growth Engine

The most important thing you can do for your business right now is to start reconfiguring it for...

Strategy Without Accountability Is Daydreaming

I was talking with a friend of mine, who is also a business owner. He was kvetching about some...

WSSD – What Should Starbucks Do

I haven’t sparked as much conversation with a blog post or observation as I did with my recent post...

A Little Perspective

Here's what I don't get - why are we giving the very same economists who completely missed this...

Amazon's Mistake

Last week, Amazon announced the new version of their e-book reader, The Kindle 2.0. They maintained...

The Center Of Your Universe

I’ve not written about one of my favorite subjects in a while – the customer experience. Today, I...

The Path of Least Resistance, Weight Loss & Corporate Growth

Robert Fritz, in his (great) book Path of Least Resistance: Learning to Become the Creative Force...

McStarbucks

When all creativity is gone, when any new idea for value creation is lost, the answer appears -...

The Biggest Danger Facing Your Business

I recently wrote about the television show House and how the arc of the show is a great metaphor...