I met with the CEO of a small company in the Southeast recently who is really doing some interesting things. She found a unique set of needs that weren't being met and she is aggressively working to fill the niche. This is a niche with tremendous potential in the both the consumer and corporate markets. She's doing an awfully lot right. Chief among the "right things" she's doing is that (for her size) she is fully funding marketing initiatives. Doing almost $3 million dollars in revenue, she's...
