Making Sales Growth Predictable, Sustainable & Scalable

Create Value & Create Demand

Value creation is a term that gets lots of lip service. But I've found that very few people actually understand what value creation really is and what it really means. Our definition of value creation is you are creating value when you are doing something that someone would be willing to pay more for.

Write A Book In A Weekend?

The hits keep coming. Recently I wrote about the bad idea called Salesconx that lets people put...

The Truth About Early Adopters

It should be no surprise that Apple's announcement to cut prices, and their corresponding...

Thank You, Apple

I admit it - I bought the iPhone early. I paid $599 for the 8GB model. Yesterday, as I'm sure many...

If They Say It...

I feel for Michael Dell. His company was an example of everything that was right in business for so...

Katie Couric, Commoditization & Regrets

Two months ago, I wrote that CBS' decision to hire Katie Couric was not only a mistake, but one...

Dell's Hail Mary

Wow! The king of direct selling, the company that once proudly rejected retail distribution,...

Outside-In Equals Success

The new book Hidden In Plain Sight: How To Find And Execute Your Company's Next Big Growth Strategy...

Katie Couric, Brand Extensions, And Value Proposition Mistakes

While I admit that it is probably too early to determine whether the decision to hire Katie Couric...

The Commoditization of Microsoft

In the wake of Google’s announcement that they will buy Doubleclick for $3.1 billion dollars,...

The Demand Creator Blog

Join thousands of committed growth executives & get our latest posts delivered straight to your inbox. Subscribe Now.

Performance (17)