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The Demand Creator Blog

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Performance (9)

What it Means to be Data-Driven, How It’s Different from Metrics & How to Apply it

My daughter is entering her senior year in high school. I have to admit that there are times where I stop and think how I wish I were in high school today. Now, I don’t have this wish for the common reasons you may be thinking. You see, when I was in high school it wasn’t cool to obsess about things like data. But today, data is about the coolest thing in the world (well, except for maybe AI). Everyone is talking about data. Big data. Little data. Metadata. Today, it seems, marketing and sales...

New Research from SiriusDecisions is Bad News for Sales Teams - Here’s What to Do About it

A new research report from SiriusDecisions presents a pretty damning view on the state of sales...

Modern Lead Generation is Failing. 5 Critical Factors to Drive High-Velocity Customer Acquisition

A couple of weeks ago, I introduced a chronic problem plaguing the growth efforts of companies,...

[Video] The 7 Reasons You Need a Playbook & 5 Reasons Why they Fail

Earlier this week we held a webinar highlighting both the importance of playbooks in generating...

What Aviation Can Teach Any Growth Executive About Acquiring Customers

Growing revenue is difficult, complex work. Fraught with uncertainties, lack of information and...

5 Essential Components of a High Sales Growth Tech Stack

The game is getting real folks. Every day it seems a new challenge is emerging that makes the...

How We Revitalized Our Email Strategy & Turned It Into An Advantage

Email is (still) a critical linchpin for sellers and marketers alike. Even as social media, chat...

5 Reasons Your Annual Sales Plans Fail

It’s that time of year again. All across the land, sales and marketing executives, as well as...

5 Ways Your Website is Killing Sales

The biggest change over the last decade in B2B sales is the importance of your website and web...

Stop Closing & Start Selling

I honestly can’t believe I’m writing about this topic again. There was a period (probably about 3 -...