As the chart below (where I compare interest in the term "account based marketing" with "demand generation") shows, interest in Account Based Marketing has exploded over the last five years. For me at least, I can't remember the last I haven't heard or read someone talking about ABM having the solution to all ills. As with most hot topics (see Sales Enablement) I take a very cynical, conservative approach to them. Far too often these hot topics are just ways to take old ideas and present them...
