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The Demand Creator Blog

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Performance (11)

A Visit from the Ghosts of Business Past, Present & Future

When I was in elementary school, I was in the drama club. My 5th grade year, I was Jacob Marley in our “production” of A Christmas Carol. I’m sure that experience is one of the reasons that Marley has always been my favorite character. For those that don’t know, Marley was Scrooge’s business partner in Charles Dickens’ famous Christmas story. More importantly, Marley was the “visitor” who alerted Scrooge that the three ghosts of Christmas - past, present and future - we’re coming and to be...

How to Assess the Effectiveness of Your Sales & Marketing Content

Sales and marketing organizations create a tremendous amount of content, virtually everyday. In...

4 Key Sales Enablement Metrics for Growth-Focused Companies

Next week, I’ll be in Boston for the largest gathering of marketers in the world, HubSpot’s 2016...

9 Ways B2B Marketers Can Convert More Visitors to Qualified Leads

As an Inbound Marketing Strategist at Imagine, I spend time with my clients every month to review...

The 6 Marketing Metrics Your CEO Cares About (Even if They Don't Know It)

Wow…there are a lot of things marketers can measure these days. For years, it was difficult to...

What Would Happen if You Shut Your Marketing Off for 90 Days?

Measuring the effectiveness of your marketing efforts is a critical part of any marketing or demand...

The 5 Metrics to Assess the Strength of Your Sales Growth

In case you can’t tell, I love (good) data. The effective use of data is one of Imagine’s core...

6 Tactics to Transform a Good Salesperson Into A Great Performer

Many years ago, someone shared a great hiring philosophy. The philosophy? Hire only great people....

7 Metrics Inbound Marketers Must Track to Ensure Growth

Measuring the success or failure of marketing tactics has always been a challenge for marketers and...

The Key To High Margin Sales

I don't know about you, but Varuca Salt was my favorite character in Willy Wonka and The Chocolate...