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The Demand Creator Blog

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Sales (8)

5 Common CRM Mistakes Made by Sales (and Marketing) Organizations

It's a great time to be a sales organization. I often find myself wondering how different things would have been 10 - 15 years ago when I first started leading sales teams if I had access to the technology, tools and data that are readily available to companies of all shapes and sizes. I can still remember reading the articles in magazines like Sales & Marketing Management, Selling Power and Selling as they debated the pros and cons of (what was then called) salesforce automation, and the...

A Visit from the Ghosts of Business Past, Present & Future

When I was in elementary school, I was in the drama club. My 5th grade year, I was Jacob Marley in...

3 Go-to Emails I Use to Advance B2B Sales Opportunities

December has always been a fascinating month for me. Filled with the anticipation of what the next...

3 Criteria to Assess the Effectiveness of Your Sales Process

I was talking with a prospect a few weeks ago about his (lack of) sales process. He took exception...

[Video] What You Need To Know When Launching or Revising Your Growth Playbook

A few weeks ago I shared an article here on the Six Stages of a Successful Growth Strategy. The...

How to Make Effective Connect Calls to Your B2B Inbound Leads

Your prospect has downloaded one of your favorite pieces of content. You take a look in your...

5 Rules for Asking Effective Sales Questions

For as long as people have been training others to sell, one precept of effective selling has stood...

5 Keys to Successful Prospecting

For as long as I’ve been in sales, the bane for executives and salespeople has been finding ways to...

Business Acumen: Five Financial Metrics Every Salesperson Needs to Know

Anyone who knows me, knows I’m a huge believer that business acumen is both lacking in salespeople,...

A Must Have Tool For Anyone In Sales

Selling is hard work, and it’s only getting harder. For more than 20 years I’ve been writing and...