---
title: A Four Seasons Experience Isn’t Always About A Four Seasons Experience
description: A ‘fine, upscale, luxurious’ experience is only remarkable if that is actually what your customers want.
---

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# A Four Seasons Experience Isn’t Always About A Four Seasons Experience

[ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff)  Mar 2, 2006 10:16:00 AM

No post I’ve written has elicited feedback equal to what I received from [Why People Don’t Pay Attention to the Price of a Room at the Four Seasons](https://www.liftenablement.com/why-people-done28099t-pay-attention-to-the-price-of-a-room-at-the-four-seasons-2). While the response has been universally positive, I am concerned that there may be some misunderstanding about what I mean by a remarkable client experience.

For those that don’t want to go back to the previous post, I defined a remarkable experience as:

*Reading my mind. Really, that’s all your prospects, customers and clients want. They want what they want, the way they want it (preferably, without having to ask for it) – no more, no less.*

A number of the responses I’ve received made me think the people who wrote feel their companies have always tried to provide a “Four Seasons” type experience. Judging from the tone of their responses, what they meant was that they work to provide a ‘fine, upscale, luxurious’ experience. The point I wanted to make was that one does not need to be ‘upscale’ to be remarkable.

Wal-Mart provides a remarkable experience. Wal-Mart gives its customers exactly what they want and what they expect – no more, no less. (Though as Wal-Mart now talks about moving up-market to compete with Target, I wonder if they will be able to read their new customers’ minds or continue to be in tune with their current ones.)

Southwest has always provided a remarkable experience, and no one would confuse Southwest with The Four Seasons.

So remember, a ‘fine, upscale, luxurious’ experience is only remarkable if that is actually what your customers want.

Keep the comments [coming.](http://www.4syndication.com/forward.do?id=16&url=mailto:experience@Imaginellc.com)

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## Read On

### [Why People Don’t Pay Attention to the Price of a Room at The Four Seasons](https://www.liftenablement.com/blog/why-people-done28099t-pay-attention-to-the-price-of-a-room-at-the-four-seasons-2)

 Be a ‘Purple Cow.’ Pursue the ‘Wow’. Make it ‘priceless.’

[![](https://www.liftenablement.com/hs-fs/file-359959883-jpg/blog-files/four-seasons-logo-300x150.jpg?width=352&name=four-seasons-logo-300x150.jpg) ](https://www.liftenablement.com/blog/defining-a-remarkable-customer-experience)

### [Defining a Remarkable Customer Experience](https://www.liftenablement.com/blog/defining-a-remarkable-customer-experience)

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