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Doug Davidoff

Is Your Technology Strategy as Clear as Your Sales and Marketing Objectives?

From the time I was a little boy, I’ve always been fascinated with technology. This love followed me into my professional career. From my first day selling, I’ve looked for ways to utilize technology to be more efficient and better. Heck, I was one of the first users of ACT! for DOS - and most of those reading this post probably don’t even know what DOS is. That said, I have to admit that I find myself often longing for the days of my Franklin Planner, index cards and bulletin board pipeline...

7 Objections to Implementing a Sales Development Approach

As we’ve written about before, growth-oriented companies have a serious lead management problem. As...

5 Examples of The Worst Outbound Marketing I’ve Seen...And What To Do Instead

I have to admit that I am both dismayed and frustrated. For quite some time now, I’ve been...

Attention is the Key to Successful Demand Generation: Here’s How to Get It

Last week, I had the chance to hear Gary Vaynerchuk’s keynote presentation at the Rainmaker 16...

7 Key Takeaways From Rainmaker16 Sales Development Conference

This sales development thing might have some legs after all. At least that’s the indication from...

What Is Sales Enablement & Why Demand Generation Executives Need to Know

If you haven’t heard the term “Sales Enablement” more times than you can count recently, then...

Is The Hunter Model Still Viable for B2B Sales

Last week I was talking about the state of sales with a friend of mine who is a senior sales...

How Many Leads Do You Need to Crush Your Sales Growth Target?

The greatest thing about building an effective demand generation process is that the mysteries that...

Is Inbound Marketing Built on a Flawed Assumption?

This post originally appeared on LinkedIn Pulse. I’ve lost count of the number inbound marketing...

Make B2B Email Marketing Great Again: 5 Email Marketing Metrics You Can’t Ignore

Your SME’s B2B email marketing efforts should be the definition of an inbound marketing success...