We talk a lot about metrics at Imagine. There are some good reasons for it. Among others, it's one of our core values and without good data to back your decision-making, you're just guesssing, and that's no way to build a predictable and scalable demand generation process. While key performance indicators (KPI) like leads generated, cost per lead, cost to acquire a customer and win rates get a lot of the attention (and they are important), none of those are particularly useful in accurately...
