In 2009, I wrote a post that got some provocative responses asking the question Is It Time to Kill The Cold Call? On Tuesday, I commented on a post on HubSpot’s sales blog by Leslie Ye, Wake Up, Cold Callers: 6 Reasons I’ll Never Buy From You. Clearly the last eight years have not settled this topic. One only need look at the comments to see the passion – and difference – of opinions. The message of the post was that cold calling doesn’t work (or at least rarely works) because, “Cold calls and...
