The following is an excerpt from our latest ebook, The Executive’s Guide to Effective Lead Nurturing. You can download the entire ebook here. Lead nurturing has become a critical part to business success in today’s technology-savvy marketplace. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Demandgen) Gone are the days of cold calling and waiting for customers to break down the doors for your product or service. Social media sharing and...
