Social media often gets touted as the go-to method for generating leads. However, professional networks like LinkedIn offer great ancillary value in the sales process. Yes, it can serve as a means to generate leads, but it also offers an avenue for finding the key company employee to contact about a sale, staying connected after sale completion, and ways to get things moving again when a sale bogs down mid-stream. Connecting Directly to the Movers and Shakers The problem with most lead...
