I admit it. I’m a sales trainer. And I do a good job of keeping salespeople entertained, showing them improved methodologies and technique, and getting them to leave their comfort zone. But, deep down I know I’m not doing the right thing. I know that no one really wants “sales training.” What they want is more sales; or, to be even more precise, they want more predictable sales and they don’t want to have to work so hard to get them. I think that’s the siren song for sales training. It seems so...
