It is not new advice - I remember hearing it when I was eight years old and my parents owned and ran a travel agency. You can't cut your way to success. My guess is that no one reading this post hasn't heard this before. I'd also bet that at last 90% of readers agree with this statement. However, that knowledge is not stopping people from trying to do it today. Look, I understand the fear about this market. I'd be lying if I didn't say that I wasn't concerned (even though the demand for what we...
