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The Demand Creator Blog

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Manufacturing Antiques

Early in my career, I received the warning – Beware of people who claim to manufacture antiques. From that day, I’ve always kept in the forefront of my mind that there are no “new ways” to make money. Sure, there are new ideas, inspirations and versions, but, at the end of the day, you make money by creating value and managing the cost side of your business well.

The Failure to Create Value Is - Well - Failure

While I don't enjoy the ride, I say good riddance to the vast array of companies of have gone out...

Narrow The Focus - Expand The Yield

Write A Book In A Weekend?

The hits keep coming. Recently I wrote about the bad idea called Salesconx that lets people put...

Improve Your Best Results With This Tip

I've been working with a number of clients who are all opportunistic. I like to consider myself as...

Keys to Effective Sales - Go Deeper

I don’t remember where I read this, but I found it very insightful – the only value that exists in...

Losing Your Brand

Your brand is your lifeblood. I’ve written before (as have many others), your brand is not what you...

Starbucks Taking a Shortcut Into The Commoditization Trap

Growth is tough. As the saying goes, "the higher you go, the greater the fall." It's no secret that...

An Agency That Gets It - And An Ad That Doesn't

I'm in York, PA getting ready to speak with a group of 15 CEOs about how to create demand in...

The 5 Critical Principles to an Effective Marketing/Growth Strategy

Let’s face it – most marketing efforts implemented by companies fail to provide any material...