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The Demand Creator Blog

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David Brooks Is Right Again

Having been a financial advisor, I've developed my own way of viewing the markets. While the volatility of late is certainly a cause for concern (and insanity), I've subscribed to the belief that one's focus should be on the trends, rather than the events and news. I've always said that as long as the trends support equity oriented investments, capital growth, risk taking and entrepreneurship, then the long run will take care of itself.

Getting Beat Up

Growth is tough. It's tough in good times - it's even tougher in challenging times like we are in...

The Formula To Calculate Total Cost

Cost = Price plus consequences.

And Now Back To Our Normal Programming

Congratulations Barrack Obama. Regardless of your political opinion, the past two years are...

Defining Your Field of Play

In The Five Unbreakable Rules for Creating Demand, I share that the first unbreakable rule is to:...

Pardon Our Dust While We Complete Our Move

For those loyal readers, you may notice that the scenery has changed. For all new readers welcome.

The Critical Positioning Question

Do you want to merely provide a solution, or do you want to solve a problem?

Create Value & Create Demand

Value creation is a term that gets lots of lip service. But I've found that very few people...

But, I Like It

Early in my career, I made the fundamental mistake of creating a marketing brochure that I chose...

How Much Should I Spend On ... ?

One of the most frequent questions I get is how much should be spent on a marketing or sales...