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The Demand Creator Blog

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John Mellencamp is a Hypocrite

I used to be a huge John Mellencamp fan even when he was John Cougar and John Cougar Mellencamp. I’ve seen three of his concerts from the first four rows (twice, front row center). I remember him making fun of ‘old’ rock stars who ‘sold out’ by allowing corporations to take their music and use it in commercials. I remember him saying that he would know that he’d been around too long if he ever ‘woke up to hear one of his songs on a commercial.’

Why The Financial Services Industry Is In Trouble

A client of mine, who happens to be a financial advisory firm, just got word that they’re...

Role Players, II

In my last post, I discussed that one of the main differentiators between a complex sale and other...

Role Players, I

Business to business (B2B) sales can be very complicated. There are lots of issues that impact a...

Sometimes It Just Takes Time

I was talking with one of my clients today. She runs a small business that is poised to grow. In an...

Is Notoriety Enough?

I just attended a mid-size trade show. My first thought when I saw all the booths, sales materials...

No Laughing Matter

I was watching the premier episode of Studio 60,, a television show that takes place in the...

It Never Hurts To Ask

What is the best way to find out what a potential customer thinks? Why not ask them? It seems...

The Illusion of Certainty

When I was at Merrill Lynch, I kept a sign above my desk that read: “Don’t confuse brains with a...

Fake Experiences & Lies

Why is it that marketers often feel that lying is an effective strategy? This time it’s Ameriprise....