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The Demand Creator Blog

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Need A Job?

Few topics get as much attention as outsourcing does. It's too bad that so much of that attention reflects a clear misunderstanding of how outsourcing can benefit everyone. In this case, I am not referring the 'off-shoring' (outsourcing to companies who employ people outside the US), though this post may certainly apply.

Forget About The Competition

I remember when I first became interested in selling. My parents (who owned a travel agency) were...

Don't Interrupt - It's Not Polite

I am a raving fan of a coaching company that I have been a client of for more than eight years....

Is Disney Resting On Its ‘Magic’?

You may have noticed fewer blog postings from me of late. This has been for a couple of reasons....

Two Great Insights

Competition is a part of life, and it should never be the focus of a business. John Moore of Brand...

Happy Birthday To A Fast-Growth One-Year-Old

Time certainly does fly when you are having fun. I’m reminded of this fact as I realize that The...

The Three Levels of Value

My experience working with fast-growth companies has taught me that there are three levels of value...

Is Jack Welch Wrong? The New Rules

It’s been a busy summer. Keeping up with client demands and taking some vacation time with the...

What is a Brand?

I just picked up the book Brand Harmony. I'm only a few pages into it and it's already given me...

The Magic Bullet?

I remember when “Sharp Dressed Man,” by ZZ Top was released in 1983. I was in high school, and all...