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The Demand Creator Blog

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Ask an Eight-Year-Old

On a recent business trip to Boston, my eight-year-old son asked me to get him a David Ortiz jersey. (For those, not familiar with baseball, David Ortiz is the near-MVP designated hitter for the Boston Red Sox).

Cinderella Man

I know – Cinderella Man is not a new movie. But, I’ve got two kids, a wife, a growing business;...

The Carnival of Marketing for June 25

I can see that the carnival is picking up in popularity as the number of submissions and the breath...

Solutions, Solutions Everywhere – But No Value To Be Found

I seem to be ranting a lot lately about words and phrases that drive me crazy. Forgive me, but I’m...

You’ve Got Mail (But Don’t Forget To Call)

Just because you have a technology, does not mean you should use it. Salespeople seem to be...

The Carnival Is Coming Back

The field has been cleared. The last pieces of cotton candy have been cleaned off the furniture....

Another Buzzword to Kill

I would like to nominate another buzzword (or sentence to be more specific) for elimination. Here...

Is The Focus At Your Company Internal Or External?

I’ve written, ad nauseam, that if companies want to be successful in today’s “Wisdom Age,” they...

Is XM Radio Selling Out?

I have been a fan of XM Radio for several years. I have to admit that, originally, when I heard...

Five Words to Never Use In a Sales Situation

Business week online has an excellent article, Five Words Never to Use In An Advertisement. It...