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The Demand Creator Blog

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Are you Implementing a Digital, Content or Inbound Marketing Approach?

Over the past couple of weeks, I’ve had the opportunity to spend time with family and friends that I haven’t seen for several months or in some cases, a few years. It has been a lot fun catching up on everything from kids to vacations to new houses to jobs. Something that struck me about these conversations was the number of questions I was asked about my job. When I updated people on my current role with Imagine, they were totally intrigued by the idea of inbound marketing. They were so...

4 Reasons Outbound Prospecting/Sales Development Fail (And What To Do About It)

Outbound is back (actually it never left). Sales development is becoming so popular that it’s...

17 Quotes to Inspire an Olympic Gold Finish to 2016

It’s hard to believe four years have passed since the last Summer Olympic Games. Yet, here we are....

Technology: Sales and Marketing Friend or Foe?

Today, I received an email offering me a report about sales enablement platforms. Yesterday, I...

7 Reasons Your B2B Social Media Approach Isn't Driving Results

One of the tools in all inbound marketers toolkits is social media. Falls right into the attract...

Messaging Can Make or Break Your Demand Generation Strategy

Hola from a beach in Mexico! That's right...I'm taking a vacation. Today's blog post is "my message...

7 Ways to Optimize Your B2B Thank-You Pages

Hooray! Visitors are coming to your site and converting! They are willingly filling out your forms...

What is a Sales Qualified Lead (and Why Misunderstanding Could be Killing Growth)

If you’re involved in demand generation or lead generation, then it’s a pretty good bet that...

5 Tips for Writing B2B Marketing Copy that Converts

While the term “content marketing” is still relatively new, the concept really isn’t. Since the...

5 Rules for Asking Effective Sales Questions

For as long as people have been training others to sell, one precept of effective selling has stood...