While it’s no secret that I’m a big fan of inbound marketing, I like to consider myself a pragmatist as well. The promise of inbound is a powerful one: Generating a higher volume of qualified leads Significantly lower costs per lead generated Higher closing rates Higher average sales values Greater predictability and sustainability Plus, it just make sense. Stop peddling and interrupting unsuspecting prospects with self-serving claims and boring “we-do’s.” The idea of attracting interested...
