Wow…there are a lot of things marketers can measure these days. For years, it was difficult to provide any kind of meaningful data to support marketing efforts. It’s part of the reason CEOs have always been skeptical of marketing and the costs related to it. Today, marketers no longer have that issue. There’s so much data that we can provide that it has shifted from not enough to maybe too much. Selecting the metrics to share with the CEO and senior leadership can be like picking which flavor...
