If you’re involved in demand generation or lead generation, then it’s a pretty good bet that creating sales qualified leads (SQLs) is an important priority for you. And with the proliferation of demand generation approaches, I’m hearing more and more executives - from marketing and sales - talk about SQLs more frequently. Unfortunately, when I dig deeper with these executives, I find that while they use the term liberally, they do not have a clear definition for it. They often misunderstand...
