As a B2B inbound marketer, I spend a lot of time and energy creating content. Everything from blog posts to case studies to white papers to ebooks…you name it…and I’ve probably created it. Because I spend a lot of time on content, when it doesn’t perform well, it is very frustrating. Sometimes I feel like I’ve spent hours creating something for essentially no gain. When I see two or more strikes in a row, I feel like throwing in the towel. But throwing in the towel is not the right thing to do....
