<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Demand Creator Blog

Join thousands of committed growth executives & get our latest posts delivered straight to your inbox. Subscribe Now.

Sales Operations: A Day in My Life

Imagine Business Development is a demand generation agency. We take an integrated approach to helping our clients grow their businesses. In case you’re not familiar with our approach, our inbound marketing team helps clients increase lead generation through implementing inbound marketing strategies. Simultaneously, our sales development team prospects and follows up on the leads generated by the inbound marketing team working to close the chasm that has always existed between sales and...

25 Reasons You Should Quit Blogging

Blogging is an integral part of any inbound marketing effort. The problem with blogging is that...

6 Rules To Write Cold Emails That Stick

A short while back, I wrote about some of the worst cold emails I’ve received. Unfortunately there...

[Video] The Most Important Metric to Predict Growth

We talk a lot about metrics at Imagine. There are some good reasons for it. Among others, it's one...

6 Reasons B2B Marketers Should Be Using Video

Every day your prospects have many opportunities to interact with many different kinds of content....

1997 Steve Jobs Video Provides The Secret Marketers Have Been Looking For

When I speak with sales or marketing executives on the topic of demand generation, I often give a...

How to Fix the Growing Conflict Between Sellers and Buyers

As I’ve written before, the Zero Moment of Truth (ZMOT) has fueled dramatic changes in how the...

What Would Happen if You Shut Your Marketing Off for 90 Days?

Measuring the effectiveness of your marketing efforts is a critical part of any marketing or demand...

3 Reasons Why Inbound Marketing Efforts Fail

Editor's note: This post originally appeared on the HubSpot Marketing Blog. The subject has a been...

Inbound Sales: Beware of Those Who Claim to Manufacture Antiques

This may sound weird coming from me, but seriously the Inbound world needs to settle down and gain...