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The Demand Creator Blog

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25 Reasons You Should Quit Blogging

Blogging is an integral part of any inbound marketing effort. The problem with blogging is that it’s hard to do. Everything about it is hard. Writing is hard. Coming up with topics is hard. Trying to work with your teammates to write blogs is hard. Keeping up with a consistent schedule is hard. Thinking about quitting or backing off sometimes seems like the best idea. In addition to being hard, when you first start blogging, it seems like it takes forever to see REAL results. It’s easy to feel...

6 Rules To Write Cold Emails That Stick

A short while back, I wrote about some of the worst cold emails I’ve received. Unfortunately there...

[Video] The Most Important Metric to Predict Growth

We talk a lot about metrics at Imagine. There are some good reasons for it. Among others, it's one...

6 Reasons B2B Marketers Should Be Using Video

Every day your prospects have many opportunities to interact with many different kinds of content....

1997 Steve Jobs Video Provides The Secret Marketers Have Been Looking For

When I speak with sales or marketing executives on the topic of demand generation, I often give a...

How to Fix the Growing Conflict Between Sellers and Buyers

As I’ve written before, the Zero Moment of Truth (ZMOT) has fueled dramatic changes in how the...

What Would Happen if You Shut Your Marketing Off for 90 Days?

Measuring the effectiveness of your marketing efforts is a critical part of any marketing or demand...

3 Reasons Why Inbound Marketing Efforts Fail

Editor's note: This post originally appeared on the HubSpot Marketing Blog. The subject has a been...

Inbound Sales: Beware of Those Who Claim to Manufacture Antiques

This may sound weird coming from me, but seriously the Inbound world needs to settle down and gain...

What Ricky Bobby Can Teach Inbound Marketers About Demand Generation

I wanna go fast. -- Ricky Bobby, Talledega Nights Much has been written about the radical changes...