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The Demand Creator Blog

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What Ricky Bobby Can Teach Inbound Marketers About Demand Generation

I wanna go fast. -- Ricky Bobby, Talledega Nights Much has been written about the radical changes in how customers learn, engage, shop and, ultimately, buy products and services. Customers no longer rely on salespeople as they once did, and have more control than ever. This observation is not new. Every day more forward thinking companies are adopting inbound marketing and demand generation approaches that align with this new reality. As our marketing manager Stacy shared in a recent post, more...

6 Recipes for Tweets that Will Drive Traffic to Your B2B Blog

As you probably heard, Twitter recently turned 10. It’s hard to believe that 10 years have passed...

[Video] The Demand Creator Minute: The Sales Value of Content

Every now and then I have a week that reminds me that I live in a bubble. I've been at the...

HubSpot CRM Review: Still the Best Sales Driven CRM

I write about a lot of subjects on this blog (some might say too many). The one post that continues...

7 Tips for Creating a Flexible Messaging Approach that Drives Sales Results

Since sales and marketing teams have existed, there have been many epic battles between the two....

The 5 Metrics to Assess the Strength of Your Sales Growth

In case you can’t tell, I love (good) data. The effective use of data is one of Imagine’s core...

Sales Enablement Delivers More Than $40 Million of New Sales Opportunities

Imagine was awarded a HubSpot Impact Award for Sales Enablement for their ongoing work with MacNair...

9 Tips to Control Inbound Marketing Chaos

It’s spring in Wisconsin…I think. For those of you who don’t live here or really anywhere in the...

How To Manage The Demand Generation Funnel to Create Predictable Growth

I’ve been leading growth efforts for companies for 25 years (YIKES! That’s a long time). Make no...

Is Your Technology Strategy as Clear as Your Sales and Marketing Objectives?

From the time I was a little boy, I’ve always been fascinated with technology. This love followed...