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The Demand Creator Blog

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10 Tips When Hiring for a Job You Know Nothing About

This post originally appeared on HubSpot's marketing blog. It will only be a matter of time before you are put in a position where you have to hire someone in an area where you lack expertise, or know absolutely nothing about it. Hiring is always a difficult task, fraught with risk. When you add the fact that it’s in an area where you may lack expertise, the risk is even higher. In this case when I talk about hiring, I’m not limiting the action to bringing on employees. We confront this...

5 Ways to Improve Email Click Through Rates

Let’s face it…everyone receives what seems like hundreds of emails everyday. It’s up to marketers...

The 5 Keys to Building a Sales Development Team

A strong sales development team is a great way to quickly increase revenue. These reps focus on...

The Attributes of Companies That Scale Growth

Five years ago, the team at Imagine paused to take a deep look at what we were doing, and more...

Six Tools to help the Non-Designer Create Impactful Images

Throughout my career, there have been many situations where I wished I were a graphic designer or...

The 3 Prospecting Strategies That Ensure Predictable Growth

Prospecting, like a lot of words used in business, gets thrown around a lot; yet means different...

Struggling With Content Marketing? Here Are 7 Ways to Make It Easier

Let’s not kid ourselves – creating relevant, compelling content is hard work. Many B2B blogs have...

The 9 Metrics You Must Be Tracking to Scale B2B Sales Growth

While there is a lot of conversation about strategy and tactics, growing a business is more about...

The Inbound Marketing Journey From The Customer's Perspective

HubSpot has popularized the inbound marketing methodology. Prospects start off as strangers, then...

Three Steps to Help You Get Started with Content Marketing

So you’ve decided to take an inbound marketing approach. There are a lot of components to an...