This post originally appeared on HubSpot's marketing blog. It will only be a matter of time before you are put in a position where you have to hire someone in an area where you lack expertise, or know absolutely nothing about it. Hiring is always a difficult task, fraught with risk. When you add the fact that it’s in an area where you may lack expertise, the risk is even higher. In this case when I talk about hiring, I’m not limiting the action to bringing on employees. We confront this...