I had the opportunity to serve on a customer panel at a marketing event for HubSpot yesterday. It was great to see so many marketers (and salespeople) looking for ways to make the process work for their organizations. Even more fun, were the conversations afterwards. One conversation stuck out distinctly. I was talking to several marketers from a mid-market firm about how important sales and marketing alignment is to successful growth. One of the marketers asked me: Doug, what do you do to get...
