May you live in interesting times. No role is undergoing as much change as the marketing role in B2B organizations. While this change is certainly putting great stress on people and organizations, the opportunities presented by this evolution are literally unlimited. For most of the last 20 years, marketing was, frankly, undervalued in the majority of small and mid-market companies. As recently as five years ago, it was not unusual for me to meet with companies that were several hundred million...
