One of the most popular social media platforms for B2B marketers at small to mid-size companies is Twitter. Twitter offers marketers an inexpensive opportunity to share content with anyone who follows their company’s Twitter feed. And with more than 270 million active users, Twitter provides a great opportunity to create awareness at the top of the funnel for a very large potential audience. Sounds great, right? But hold on…the key is to have followers. The information and content your business...
