This is probably the most common concern I get when I discuss inbound marketing with potential clients. The reasons for the concerns are many; here are the top three: My business is boring, who’d want to read about what we do let alone download something? There’s already a tremendous of information out there, why would someone download stuff from us? Our prospects are senior executives and larger companies, they don’t do stuff online, do they? I often share this thought when statements like...
