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The Demand Creator Blog

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What Salespeople Really Want From Content Marketing

This post originally appeared on The HubSpot Insiders blog, a section of Inbound Hub. I’ve found that, every week, I have to pinch myself at least once when I get into work. While my company gets the majority of its revenue from inbound marketing programs, and I’m often introduced as a marketing or lead generation expert, this all happened by accident. You see, I am and always have been a “sales guy.” I was one of the few people in college that wanted to go into sales when I graduated. I’ve...

9 Ways Content Marketing Supports the Entire Funnel

Welcome back. With Labor Day behind us, it’s now time to focus on the next 90 days to ensure we...

Aligning Inside Sales With Your Inbound Marketing

This post originally appeared on The HubSpot Insiders blog, a section of Inbound Hub. The basic...

5 Tips for Conducting An Effective Sales Pipeline Review

The good old pipeline review. There is probably no discipline embedded in sales management that has...

Choosing A Marketing Automation Platform to Drive Predictable Growth

If your goal is creating predictable revenue growth, the secret for success doesn’t lie in choosing...

The 3 Reasons Your Inbound Marketing Efforts Are Failing

This post originally appeared on The HubSpot Insiders blog, a section of Inbound Hub. With millions...

Three Reasons Your B2B Salespeople Shouldn't Prospect

B2B sales is a tough game. Always has been; always will be. With the increased reliance on...

7 (Very Simple) Tips to Ensure Your LinkedIn Profile is Positioned to Win B2B Sales

Picture this. You’ve just received some compelling information about a product or service that’s...

"But Will Anyone Download Our Stuff"

This is probably the most common concern I get when I discuss inbound marketing with potential...

The 5 Most Important Questions to Answer Before Engaging In Inbound Marketing

Inbound marketing is hot these days (though I’m still surprised by how many traditional marketers...