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The Demand Creator Blog

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10 Rules To Follow When Making Outbound Connect Calls

When I first began my career as a sales professional, everything to do with outbound sales calls was completely new to me, but that did not stop my manager from quickly throwing me to the wolves. In those first few weeks, I got shutdown so many times it made my head spin. Needless to say, I began questioning my choice to abandon my original plan of pursuing a career in the same field I got my degree in, for what I thought would be the more “lucrative” route. However, I decided to stick it out...

Predictable, Sustainable, Scalable Growth: Our New Video

We're excited to share with you our newest video, highlighting what Imagine Business Development...

How To Successfully Manage Sales Qualified Leads (SQL)

When you’re building your B2B lead generation model, it is important that you create clarity in the...

How To Implement A Social Media Strategy That Works For B2B

You’ve read it a thousand times – social media is an essential aspect of any B2B organization’s...

5 Things Sabotaging Your B2B Lead Conversion Efforts

Over the last couple of years, I’ve noticed that senior executives of small and mid-market...

PART 2: 10 Things I Wish I Knew Before I Got Into B2B Sales

Last Thursday, I shared the first five things I wished I knew before I started my B2B sales career....

PART 1: 10 Things I Wish I Knew Before I Got Into B2B Sales

It’s hard to believe that I’ve been selling professionally since 1988. I think I’ve grown quite a...

B2B Sales: A Sure Fire Way to Connect With A Senior Executive

From the time I entered sales in the late 1980s, the common barrier to accelerating B2B sales has...

Why B2B Sales Organizations Are Missing The Boat on Marketing

I recently attended a major conference focus on marketing. One of the general session panels...

3 Ways to Make Sure Your Blog is Driving B2B Lead Generation

Blogging is one of the most valuable pieces of any content marketing strategy. It establishes...