We live in a mobile world. It's been estimated that in 2014, mobile web browsing will, in fact, overtake desktop browsing in popularity. What does this mean for you? It means that if your B2B sales and marketing strategy doesn't include mobile, you'll be left behind. As you develop your lead generation strategy, make sure that you are integrating mobile into your thinking. Doing so will greatly enhance your opportunities. Mobile Myths There are a lot of misconceptions about how mobile marketing...