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The Demand Creator Blog

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5 Reasons Social Media Is A Must for SME CEOs

On May 1, 2009, I made a call that blogging was an absolute must for any desiring predictable, sustainable growth. It’s hard to believe, but just five years ago, I was being asked questions like, "do people actually read blogs", or "can you justify blogging with hard ROI?" In February of 2010, I shared the how blogging had created a $2 million return for Imagine (which then led to this blog winning a Best Business Blog award). Today, I hear many of the same questions and doubts from small and...

3 Trends That Are Harming Your Win Rate

Next week I’m speaking to a CEO Group in Wisconsin. The leader of the group sent me the question...

3 Reasons Why Your Website Is Killing Your B2B Lead Generation

Consider these numbers (source: HubSpot Academy): 71-89% of website visitors are looking for...

Content Creation vs Curation: Which Is Better For B2B Lead Generation?

Content marketing can be difficult for any B2B sales organization. A lot of time and effort must be...

Why Automation Is So Damn Hard: 5 Rules to Make It Work

A few years ago, I had a couple of employees who would regularly come into my office, telling me...

Marketing Analytics... Are You Measuring KPI's or KP Lies?

In God We Trust…Everybody Else Better Have Numbers to Back It Up When it comes to marketing...

What The "Burger Wars" Can Teach B2B SMEs about Sustaining Growth

I have to admit when I first saw the headline; Burger King hits McDonalds where it hurts, I...

5 Steps to Take Advantage of Newsjacking to Fuel Your Content Marketing

Imagine you’re scrolling through your news feed on your favorite social media site or going through...

25 Motivational Quotes for B2B Sales & Marketing Professionals

“It does not matter how slowly you go as long as you do not stop.”–Confucius St. Patrick’s Day is a...

Is Your Win Rate Heading In the Wrong Direction? Reverse The Trend

Stop for a moment and consider the path the growth side of your business is on. As we move into the...