Content marketing can be difficult for any B2B sales organization. A lot of time and effort must be put into creating quality content that will result in the highest possible conversion rates and lead generation. Not only does this require a lot of thought and planning, but it’s also very time consuming and it can be challenging to come up with original ideas for new content. This is why many marketers rely on content curation, the sharing of content that others have produced, to fill gaps in...
