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The Demand Creator Blog

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Turning Content into Social Media Updates To Increase Lead Generation

Re-purpose your resources, reach out and reap additional rewards We trust that content marketing has already become an integral component of your Sales & Marketing strategies. If not, you’ll find countless resources here on our site to help get you get started. But neophyte or veteran in the practice, if you don’t re-purpose the quality resources you’ve archived on your website in the form of social media, you’re not getting full bang for your buck. A certain percentage of individuals,...

To Close More B2B Sales...Stop Closing

Navigating the new “seller beware” world One of those “touchy-feely” expressions that emerged in...

CRASH COURSE 4: Being Social & Going Mobile

There is a clear line of demarcation in the world of mass-communication, and odds are, you are on...

3 Ways Salespeople Can Use Content to Close Sales Faster

“Why pound a nail into a board with a hammer when you’ve got a perfectly good fist?” The scenario...

The Unprocess Process

"If you only do things where you know the answer in advance, your company goes away." - Jeff Bezos...

To Close More Sales There Are 5 Reasons You Shouldn't Listen to Your Customer

"It's not the customer's job to know what they want." - Steve Jobs Common business wisdom dictates...

If You Want to Shorten Your Sales Cycle, Slow It Down

After witnessing thousands of sales calls, and advising clients on thousands more, I can...

When It Comes to B2B Lead Generation Time Matters...A Lot

When you’ve got prospects on(the)line, seconds count “Time is of the essence.” That poetic...

CRASH COURSE 3: Generating & Nurturing B2B Leads

White Papers/Case Studies/Research/eBooks Looking to brand your company as an authority in your...

Understanding Your Customer's DNA to Create Your Competitive Advantage

Stop for a moment and think about all of the things you do to stand out, and separate your products...