Have your Sales & Marketing divisions been waging a silent war over the years—battling for resources, jockeying for position with the executive team, operating in bubbles of their own? Welcome to the Great Divide of the business world. No one’s quite sure when this schism first occurred. Probably somewhere back in the Dark Ages. But if this division is still taking place within your company, you’re squandering opportunity, losing sales and stunting your business growth. The often contentious...
