Great design is achieved, not when there is nothing left to add, but when there is nothing left to take way. We’re in the midst of several messaging projects with new clients. As I’ve written before, a message if far, far more than the words you use to describe your company. That said the words you use are very important. They should serve as the focal point for the actions of everyone in your company. If everyone is clear on what you are trying to do, their creativity can be released and great...
