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The Demand Creator Blog

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Don’t’ Hire Someone to “Figure it All Out”

The following is a guest post by Bob Corlett, President of Staffing Advisors. Bob is a genius when it comes to staffing issues and, in his own words, is a "Staffing Consigliere." Bob writes a great blog on strategic staffing issues called The Staffing Advisor. I encourage you to check it out. To run a company is to confront one complex problem after another. In fact, if you are not frustrated then you are probably working on the wrong problem. But it is always a mistake to hire someone to solve...

We All Need A Coach

I’ve always been fascinated by a key paradox of performance. That is that top performers are always...

The Ted Leonsis Instruction Book

In June 2007, I took Ted Leonsis and the Washington Capitals leadership team to task for...

What Comes First - The Marketing or Sales Plan

Over the last two weeks, we’ve been inundated by requests from CEOs and sales executives who want...

The Demand Creator Minute - 3 Rules of the Market

In my latest (in a long while) Demand Creator Minute, I share with you, blog-readers, an insight -...

Competing for Attention

In September 2009, I wrote about the fact that, as marketers, we are all competing in Times Square...

It Ain't Selling Until They Say No

There is probably no sales myth that angers me more than, “a salesperson must be able to get a...

Is BlackBerry A Dead Product Walking?

There are 2 types of companies in the world today. You are either: The best, or You’re a “Me-too”...

A Thought For The New Year

With 2011 off to a (hopefully) fast start, and we're all contemplating our big goals for the year,...

Measuring The Real Effectiveness of Salespeople

In the investment world, the return you will get in any given time period is far more dependent on...