---
title: The Demand Creator Minute - 3 Rules of the Market
description: I share with you, blog-readers, an insight - and implications - that I shared with a group of great entrepreneurs earlier this week.
---

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# The Demand Creator Minute - 3 Rules of the Market

[ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff)  Jan 12, 2011 12:42:00 PM

In my latest (in a long while) Demand Creator Minute, I share with you, blog-readers, an insight - and implications - that I shared with a group of great entrepreneurs earlier this week.

The three rules are:

1. The market is always right.
2. The market doesn't know what it wants.
3. What the market wants is always changing.

Watch the video and tell me what you think.

[RSS Readers That Don't See The Video Can Click Here to Watch.](http://www.youtube.com/watch?v=AMahcGgi5bg)

[B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy), [Demand Generation](https://www.liftenablement.com/blog/topic/demand-generation)

## Read On

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### [What Game Do You Want To Win?](https://www.liftenablement.com/blog/what-game-do-you-want-to-win)

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