Putting Customers At The Center

Peter Drucker often talked about the fact that a customer is everyone's boss.  Enlightened companies have been finding new ways to engage their customers and to build relationships with them.  Frederick Reichheld has written about the impact loyalty can have on your growth.

With that in mind, I encourage you to read True Believers in Business Week's SmallBiz Magazine.  It focuses on several companies that have put their customers at the center of their growth plans.  I can't promise the companies will directly relate to yours.  I can promise it will give you some good thoughts.