It’s exciting times publishing a new page to your website or getting that new blog up and running. You’ll promote it, send it out to everyone you know, and then let it do its thing for a while. That’s all great, but at what point do you go back and look to see if it needs to be updated? And what about your older content, does it need updating? How frequently should you be checking and how do you establish a routine so it stays top of mind?