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The Demand Creator Blog

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Performance (5)

What is a Proposal & Why Your Business Should Use Them

When talking with anyone who is interested in your services, where do you send them to look at information on your company? How do you tell your story? If you send them straight to the website to find the information on their own accord, that’s great if everything is laid out to where they can understand it. I would bet, though, that this isn’t the case. By sending them to do the research on their own, you’re wasting their time, and chances are they aren’t going to be able to find exactly what...

Why You Should Talk to Your Prospects Like They're Six-Year-Olds

Editor's Note: This is an updated version of a 2006 post - Tell It To Me Like I'm A Six-Year-Old....

The Difference Between Valuable & Vanity Metrics

No matter what position you are in within a company, metrics are of utmost importance to make sure...

5 Tips for Sales Reps to Find Their Voice to Generate More Meaningful Conversations

I saw a tweet the other day from an executive (I’m not pointing fingers, but it may have been from...

7 Sales Coaching Tips From An SDR's Point-of-View

I have a love/hate relationship with sales coaching. I love learning, I love improving, but you can...

There's A New Game, And Winning It Requires A New Mindset & Approach

Note from the editor: The following post is an excerpt from The Revenue Acceleration Manifesto. You...

7 Questions To Answer Before Updating Your Website

A website refresh/update/overhaul/redesign, whatever you want to call it, is no small task. There...

Why Small to Mid-Market Businesses Should Not A/B Test

Experiments, tests, and hypotheses all help a company continue to learn and grow with their product...

You're Likely Measuring Your Email Wrong (& It's Killing Your Engagement)

Anyone who knows me knows that I’m an avid (some would say insane) fan of baseball. If you’ve ever...

Winning More New Sales By Having Better Conversations

Each morning, I go into my home office, boot up my computer, put on my headset, and begin dialing....