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Posts about

Performance (6)

The Five Levels of Revenue Operations

I have a feeling that five years from now, we’re going to look back and dub 2020 the year of Revenue Operations. Back in January, I paid a visit to my friends at HubSpot to share what we at Lift were doing and our thoughts on this “thing” that was beginning to be called “Revenue Operations.” I remember in several of the discussions I had, one common question emerged - what’s the difference between revenue operations and sales operations. We spent quite a bit of time digging into that question...

How to Overcome The Fear of Writing

I’m convinced nothing is more terrifying than being faced with a blank sheet of paper (or more...

What Are Meaningful Actions & Why They Should Be A Key Metric

You have a bunch of target contacts visiting your website. They’re reading your blog, checking out...

Aligning Vectors & Structuring Your Team For Revenue Growth

A few years ago Dharmesh Shah highlighted an insight he'd gotten from Elon Musk: “Every person in...

How To Create A Strong Hypothesis

Last week Henry Cipolla, cofounder of DemandSage, joined us for an episode of The Black Line...

What Is Revenue Operations

Revenue operations (RevOps) is a hot topic these days, and there are very compelling reasons....

5 Questions You Must Answer Before Creating An Effective Sales Compensation Program

A couple of weeks ago I wrote a post on the most common and costly mistake made with sales...

How the Curse of Knowledge Can Derail Your Content

I used to work with designers and developers to create websites for clients, and there was one...

The 3 Motions To Master New Business Development

There’s no question that the world of sales has changed. Buyers have more control, access to more...

What Everybody Is Getting Wrong About Revenue Operations (RevOps) & What You Need To Do About It

Two years ago, we started focusing on and talking about revenue operations. (Technically, we were...