--- title: Want Fast Growth In 2007 - Don't Push For Too Much Too Soon description: The danger for most fast-growth companies is that often we push too hard – too fast. Ala Veruka Salt – we want growth and we want it now. --- ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner ![Award Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%203.png) Award Winning, Amazon #1 Bestseller: The Revenue Acceleration Framework ![Lift Logo](https://www.liftenablement.com/hubfs/raw_assets/public/Lift-Theme-Dev/images/LiftEnablement%20-%20Logo%20-%20Reverse%20(2).png) HubSpot's Most Trusted Partner for Complex Implementations ![HubSpot Certified Badge](https://49161231.fs1.hubspotusercontent-na1.net/hubfs/49161231/image%204%20(2).png) HubSpot Certified App Partner # Want Fast Growth In 2007 - Don't Push For Too Much Too Soon [ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff) Jan 5, 2007 11:34:31 AM The beauty of a new year is that we all begin at zero and anything is possible.  Our revenue goals have been set, our planning is done (okay – almost done) and now it’s time to execute. The danger for most fast-growth companies is that often we push too hard – too fast.  Ala [Veruka Salt](https://www.liftenablement.com/oompa-loompae28099s-and-fast-growth) – we want growth and we want it now. Willy Wonka also teaches us that the only thing more valuable than a golden egg (your revenue or profits) is the goose that lays them (your organization).  The push for too much, too soon, leads to decisions that can hurt, or even kill your goose. This is not a call to reduce or eliminate aggressive goals – I am a HUGE proponent of [Big, Hairy Audacious Goals (B-HAGs)](https://en.wikipedia.org/wiki/Big_Hairy_Audacious_Goal).  This is a call to remember that your goals – no matter how important – are not the same things as your purpose, or your value proposition.  It is a reminder that becoming a slave to your goals is not a formula for success, for even if you achieve the goal in the short-term, you may irreparably harm the long-term, and the real profits are in the long-term. It was [Peter Drucker ](https://en.wikipedia.org/wiki/Peter_Drucker)who warned that most businesses don’t go out of business because of starvation (or a lack of growth), they go out of business because of indigestion (taking on too much). Here’s to a year of fast-growth – and remember keep your goose healthy. [B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy) ## Read On [![Mistakes Mean Growth](https://www.liftenablement.com/hs-fs/file-361474491-jpg/blog-files/1141_artworkimage.jpg?width=352&name=1141_artworkimage.jpg) ](https://www.liftenablement.com/blog/growth-means-making-mistakes) ### [Growth Means Making Mistakes](https://www.liftenablement.com/blog/growth-means-making-mistakes) One thing I know with certainty is that if you want growth (be it personal, professional, or... [![](https://www.liftenablement.com/hs-fs/file-358796534-jpg/blog-files/dt-improved-performance.jpg?width=352&name=dt-improved-performance.jpg) ](https://www.liftenablement.com/blog/sales-is-hard-work) ### [Sales Is Hard Work](https://www.liftenablement.com/blog/sales-is-hard-work) Last week I wrote about how the counter-intuitive idea is often the right one. Yesterday I read one... ### [The Wrong Question](https://www.liftenablement.com/blog/the-wrong-question) I recently had a conversation about some marketing initiatives. As we were outlining our...